![]() ![]() On November 23, 2014, David Carr wrote in The New York Times: Serial topped the iTunes charts even before its launch. “I’m not sure - it will certainly be much smaller.” “It will be interesting, once we start podcasting more, if the audience feels different than the audience we have for This American Life right now,” executive producer Julie Snyder told us back then. They also expected the audience for Serial to be small. “We can tell it as long as we need to tell it, and we don’t have to worry about it.” “For us, that it’s a podcast is so liberating,” Koenig told Nieman Lab at the time. October 3, 2014Serial launched as a spinoff of This American Life, and its first episode aired in that show’s radio slot.
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